Apr 1, 2025
Strategic Framework
Proactive Value Generation
Shift from reactive support to strategic, value-driven project planning
Systems Thinking
Airtable
Context
The team operated under a reactive, request-based model, which limited the impact of innovation and optimization projects and made it difficult to anticipate key needs.
As a result, efforts were scattered, impact was low, and the team struggled to align with strategic initiatives.
Action
I designed and implemented Proactive Value Generation, a cultural and operational framework to transition the team toward a value-driven approach, based on two key principles:
Strategic resource allocation:
50% to proactive project sourcing aligned with OKRs
30% to operational support
20% to maintenance and improvements of active solutionsCreation of the ‘Sentinel’ archetype:
Strategic stakeholders embedded in key areas (Operations, Sales, Finance, Customer Ops), carefully selected to detect high-value opportunities and actively feed a curated backlog—prioritized by impact and feasibility.
Result
The team shifted to a more focused, forward-looking operation aligned with company goals.
The backlog now consists mostly of high-impact, strategically validated initiatives.
This strengthened the team’s position as a proactive value generator within Bright.
Behind the screen
I’m Alonso, but people call me Alo — curious by nature, strategic by instinct. I like asking better questions, solving real problems, and building stuff that actually helps.
Not a fan of busywork
— I’m all about clarity, good systems, and tiny details that make things just… work.
Right now, I’m focused on working smarter, learning fast, and creating value where it matters most.
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